Case Study 2 Assignment Example | Topics and Well Written Essays - 500 words

Case Study 2 - Assignment Example This can be achieved through advertising an attribute of the brand in the form of a campaign. According to the case study, Cingular used Virtual Laguna Beach in order to promote the aspect of communication. This aspect acted a form of promotion which comprised of information from diverse social events. Through these interactions, the users received bonus rewards including VoIP access, cell phone animation and skins for instant-messaging players. On the other hand, Pepsi increased their in-world skills through publishing an in-world ‘zine that offers new areas in the world. This has enabled users to rack up MTV dollars for the Pepsi-branded items and other in-world purchases (Klaassen, 2007). Lastly, Secret extended its campaign through virtual booths whereby avatars aired some of their secrets for a chance to win a virtual cash prize. This case study also highlights that this scheme does not have a business model. However, the MTV network has a plan to charge for its integration into Virtual Laguna Beach. This case study also reveals brand interaction should entail a reward especially in the virtual world (Klaassen, 2007). This is because most visitors in Virtual Laguna Beach are usually exposed to these brands hence; they interact voluntarily just like in the real world. The second case study talks about the Bank of America. In most financial services that are provided all over the world, online banking is considered as a major breakthrough in the innovation sector. In 2005, the Bank of America came up with a different and radical product which broke the paradigm. Scholars assert that the online banking service concept is used to solve some of the contemporary banking issues. For example, it enables consumers to open new accounts. This concept operates in a peculiar manner such that when a consumer buys anything using the BoFA Visa Debit Card, the bank usually rounds off the figure to the nearest buck and

Value Chain Model for PSU in Order to Receive Raw Materials from South Research Paper

Value Chain Model for PSU in Order to Receive Raw Materials from South Korea and China - Research Paper Example Having a shared vision enables the workers in all the locations to collaborate in delivering value. The process of receiving spare parts, storage, general inventory control, shipping scheduling should be managed with an aim of cutting any time delays. Immediately an order is registered, a process of simulation from the production plant should be initiated. 1.4 Operations. The assembling, packaging, equipment maintenance, product-testing as well as other activities must be streamlined with an aim of creating efficiency in delivering the final desired product. In fact, all necessary output measures should be aimed at enabling workflow as well as delivery performance to include dependable stock safety levels to avoid delays and understocking. This is where a forecast comes in to ensure the scheduling of end items. In reference to the activities needed to deliver goods to the market, the different locations need to share information as well as to operate in guidance by same policies so as to translate their cooperation into a synergetic relationship. Other areas of key concern are ordered fulfilment, the logistics involved in shipping as well as Material Requirements Planning or Distribution Requirements Planning system. By using a centralized in-formation model any demand changes will be detected well in advance and preemptive measures taken in advance. There need to be many resources committed to wooing buyers to purchase the cutting technology product. On top of that, how the distributors and dealers are selected goes a long way to determine whether sales targets will be achieved or not.